What is Google Preferred, How Does it Works? - Infire Tech & Trends - Technology, Entertainment, Arts and Crafts by Infire Media

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What is Google Preferred, How Does it Works?

What is Google Preferred, How Does it Works?

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Google Preferred is a YouTube program that allows advertisers to pay to place their ads on high-performing videos on the site. The program divides YouTube's most popular channels among 18- to 34-year-olds, comprising the most popular 5% of content on the site, into twelve categories. Its purpose is to signal advertisers that they can trust a given channel in the program to produce high-quality content.

Google Preferred offers brand advertisers access to the most popular YouTube channels among U.S. 18- to 34-year-olds. Brands using Google Preferred choose from 12 lineups—or packages of channels—across categories such as Beauty & Fashion, Entertainment & Pop Culture, or Foods & Recipes and share their messages alongside some of the most engaging and brand safe content on YouTube.

By taking advantage of Google Preferred, brands get access to among the top 5% of content on YouTube, reach the highly coveted 18- to 34-year-old audience, and receive the measurement results they need to maximize the impact of their campaigns.

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