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Facebook Blueprint eLearning - Facebook Marketing Certification Training

Facebook Blueprint eLearning - Facebook Marketing Certification Training

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In January, Twitter opened up its Flight School training, formerly only for agency workers, to in-house marketers. One curriculum is aimed at top-level executives, the other helps mid-level marketers "brush up" on content planning and budget allocation. Each course is available in 16 languages and takes about an hour to complete.

Once you clear certification exams, Facebook offers you a badge that you can place anywhere, e.g. on your Facebook pages, professional websites, online resumes, email signatures and so on. You can also share your badge on your social sites, which will really give you a great recognition in digital marketing industry.

You can prepare for the test by refreshing your Facebook ads knowledge through Facebook Blueprint. With more than 50 eLearning modules, Facebook Blueprint will guide you through the basics and complexities of creating and managing a Facebook ad and Facebook ad campaigns. Blueprint contains lessons with helpful videos, infographics, and tests that you can revisit and review anytime.

Most news organizations would describe themselves the way Zuckerberg describes Facebook—as “not just technology or media, but a community of people,” and dedicated to helping people stay “engaged with the issues that matter to them every day.” In some ways, Zuckerberg is building a news organization without journalists. The uncomfortable truth for journalists, though, is that Facebook is much better at community building in the digital age than news organizations are.


This strategy may be right for Facebook, which has a strong track record of predicting what its users want. You certainly don’t rake in nearly $9 billion a quarter by building something people aren’t interested in. But if journalism is an indispensable component of the global community Zuckerberg is trying to build, he must also realize that what he’s building is a grave threat to journalism.

“Identify audiences by where they are in the lifecycle. For example, remarket to people who have shown interest in your website, target existing customers who are likely to churn, and reach out to your highest LTV customers to keep them engaged.”

Since becoming a Facebook Certified Professional is an accomplishment to be proud of, you’ll receive a verifiable digital badge to represent your credential online anywhere you choose to share it. You can easily share it on Facebook and other social media, embed it on your website or blog, or include it in your email signature or electronic résumé. A digital badge isn't just an image — it includes information about your certification and how you earned it, and and can be reliably verified online.

At 33, Wendy Brown stole her daughter’s name, grabbed a pair of pom-poms, lived a teenage dream—then she went to jail for it. On September 2, 2008, a shy, blonde transfer student strolled into Ashwaubenon High School in Green Bay, Wisconsin. The petite sophomore wore a pink hoodie and carried a new school bag decorated with hearts, eager to start the new term. But just 16 days later, she was standing in court wearing an orange prison jumpsuit and shackles, charged with identity theft. There, prosecutors revealed that Wendy Brown was not really 15, but a 33-year-old mother of two—who had stolen her teenage daughter’s identity in an attempt to relive her own high school days. In her weeks as a student, Brown had taken classes with students half her age. She had tried out for the Ashwaubenon High School cheerleading squad and even attended a pool party thrown by the cheer coach.

Kwaku: Okay so even now I still have a lot of failures with my t-shirts and my pug t-shirts, it’s just a lot of testing. You never know what people would like. Just testing a lot of different designs and trying to hit different markets so one that I was doing is that … One thing I saw a lot of failures is like when you try to go after broad market you don’t have a lot of passion behind it somebody saying passionate pug mom that lives in Oklahoma. Some people can really get behind that and really say wow, that’s really targeted towards me rather than saying just a passionate pug mom. Designs like that I found that are really beneficial and really target the audience I’m looking for and those people are very passionate.



To schedule, reschedule or cancel an exam: Login Find a test center View exams Need help? Contact customer service Test accommodations Localized pages 汉语 (Chinese) Deutsch (German) 日本語 (Japanese) 한국어 (Korean) Português (Portuguese) Español (Spanish) Related Links Blueprint Certification Online proctored exams Facebook Blueprint Facebook Business Facebook Blueprint Certification Testing Blueprint Certification from Facebook on Vimeo. Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. Blueprint Certification is Facebook’s credentialing program for digital advertisers. It recognizes advanced-level proficiency in Facebook’s family of products and services. With certifications for Facebook advertising planning and buying, and more in the works, Blueprint Certification offers valuable credentials to help you further your business and career goals. As a Facebook Certified Professional, you’ll obtain currency that allows you to differentiate yourself in the digital advertising business. Give yourself an edge Three exams are currently available Facebook Advertising Core Competencies Facebook Certified Planning Professional Facebook Certified Buying Professional Please visit the Blueprint Certification website to view available certifications and exams, review content areas covered on each exam, and discover additional resources to help you prepare for your exams.

Once you select the certification you're interested in, you can schedule and take your secure, online proctored exams in the convenience and privacy of your office or home, or at a Pearson test center near you. It is best to schedule your exam appointment a day or more ahead of your preferred appointment time. Stand out in a crowded market Since becoming a Facebook Certified Professional is an accomplishment to be proud of, you’ll receive a verifiable digital badge to represent your credential online anywhere you choose to share it. You can easily share it on Facebook and other social media, embed it on your website or blog, or include it in your email signature or electronic résumé. A digital badge isn't just an image — it includes information about your certification and how you earned it, and and can be reliably verified online. Frequently asked questions To find out more about Blueprint Certification, please review the certification policies and FAQs.

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