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Importance of Social Media Marketing in Business Growth

Importance of Social Media Marketing in Business Growth

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But just because your business should be on social media, that doesn't mean you should be on every network. At times it helps to set parameters regarding what one must do to receive an invitation.

Instagram is another platform where more-artistic niches excel, and it may not be the best fit for your business, depending on your industry. The technology around us is evolving at an exponential rate. For e-commerce advice and support, connect with James on LinkedIn and Twitter.  And then there’s Snapchat, the new kid on the block, who recently recorded six billion daily views. And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty. Some brands may have bigger ad budgets than others, but all companies start off on pretty equal footing when it comes to social media marketing. In this guide, you'll learn how to create effective Facebook ads that generate real leads.

Social media networks are incredible resources for businesses looking to promote their brands online. In 2013, 36% of marketers acquired customers via Twitter, 52% via Facebbok and 43% via LinkedIn.

10. It has a greater influence over human actions. The people and brands who thrive and go viral in are those with the most clever, attention grabbing tactics (and the most ridiculous gifs) and the most useful, link worthy content. However, creating engaging content is more productive. You can adopt an invitation only strategy for social media which creates exclusivity. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better.

If you know how to use it properly, Facebook can be one of the most powerful advertising platforms for driving your business forward. Given the importance of peak trading to the overall sales target, you need to plan how to encourage people to share and talk about your products.

When you have a presence on social media, you make it easier for your customers to find and connect with you. There are approximately 1.74 billion social media users according to eMarketer and social media websites play a crucial role in acquiring customers to the businesses. Isn’t that what business is all about, anyway?

By James Gurd James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. When you create invite-only events, not only do you highlight the urgency for action but keep it exclusive as well. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. It's important that you choose and nurture the social platforms that work best for your business, so that you don't spread yourself too thin.

Google +, Youtube, Foursquare and Pintrest are other social network sites that harshly miss out on the list. The social media marketing arena is a (fairly) level playing field. Should Facebook be worried?

Creating exclusivity is always helpful. In short, they’re providing value to their target audience while also showing personality and being entertaining. And it's not just for raising brand awareness. Don’t try to force the message in order to become an overnight sensation.

With more than half of the world's population registered with different social media platforms, the chances of acquiring customers are fairly high on social media websites. If you want to succeed with Instagram, it's important that the person running your account have a good eye for detail and at least basic photography skills, so that the photos and videos posted to your account are high-quality.

Peer recommendation has the most influence on holiday gift purchases, more than blogger or celebrity endorsement. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. When you invite someone, he or she will feel that they are a part of an exclusive club. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.

To get started, create social media profiles for your business and begin interacting with others. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. If you want to get lots of traffic and really increase your sales online, you’re going to have to outwit, outnetwork and outwrite your competition while offering superior products and customer service. A study by The Social Habit shows that 53 percent of Americans who follow brands on social are more loyal to those brands.

Too many people try to create “viral” content that can be seen by millions. Get employees, business partners, and sponsors to "like" and "share" your page. If the content you create does go viral, then that’s just frosting on the cake. It focuses the material on those who show greater potential for buying from your business. At no point in human history have we had the capability as both organisations and individuals to reach, engage and connect with so many people, locally, globally and in real time.

Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. The platforms themselves are free to use, but also have paid advertising options specifically for brands that want to reach even more new audiences. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. Even if it is subconscious, they will be compelled to take action.

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